Suchergebnisse

Knowledge-intensive firms are composed of multiple communities with specialized expertise, and are often characterized by lateral rather than hierarchical organizational forms. We argue that producing knowledge to create innovative products and processes in such firms requires the ability to make strong perspectives within a community, as well as the ability to take the perspective of another into account. We present models of language, communication and cognition that can assist in the design of electronic communication systems for perspective making and perspective taking. By appreciating how communication is both like a language game played in a local community and also like a transmission of messages through a conduit, and by appreciating how cognition includes a capacity to narrativize our experience as well as a capacity to process information, we identify some guidelines for designing electronic communication systems to support knowledge work. The communication systems we propose emphasize that narratives can help construct strong perspectives within a community of knowing, and that reflecting upon and representing that perspective can create boundary objects which allow for perspective taking between communities. We conclude by describing our vision of an idealized knowledge intensive firm with a strong culture of perspective making and perspective taking, and by identifying some elements of the electronic communication systems we would expect to see in such a firm.

Changes in the technologies of representation in a heterogeneous, distributed sociotechnical system, such as a large construction project, can instigate a complex pattern of innovations in technologies, practices, structures, and strategies. We studied the adoption of digital three-dimensional (3-D) representations in the building projects of the architect Frank O. Gehry, and observed that multiple, heterogeneous firms in those projects produced diverse innovations, each of which created a wake of innovation. Together, these multiple wakes of innovation produce a complex landscape of innovations with unpredictable peaks and valleys. Gehry's adoption of digital 3-D representations disturbed the ecology of interactions and stimulated innovations in his project networks by: providing path-creating innovation trajectories in separate communities of practice, creating trading zones where communities could create knowledge about diverse innovations, and offering a means for intercalating innovations across heterogeneous communities. Our study suggests that changes in digital representations that are central to the functioning of a distributed system can engender multiple innovations in technologies, work practices, and knowledge across multiple communities, each of which is following its own distinctive tempo and trajectory.

Organization design in its verb form is explored through a study of the design practices of a major contemporary architect, Frank O. Gehry, and his firm, Gehry Partners, LLP. Through four case studies, we explore how the organization design of his architectural projects is an outcome of Gehry Partner's design gestalt. We argue that this design gestalt is a primary source of their organization designing and is composed of an architectural vision, the tight coupling of multiple representation technologies, and a commitment to a collaborative process of design and construction. These elements of design together form a holistic, organizing pattern—their design gestalt—that is evident in all of Gehry Partners projects, both their buildings and their organizational forms. We offer three characteristics of organization designing—focus on form giving, relation to environment, and temporality. We argue that developing a design gestalt and strengthening the capacity for organization designing is crucial for firms in our increasingly knowledge- and experience-based economy.

Cognition in organizations is a distributed phenomenon, in which individual members of an organization reflect upon their experience, make plans, or take action. Organizational learning or organizational cognition are familiar terms, but it is only the individual persons in an organization who create interpretations and test understandings, as they think and learn in their organizational setting. Coordinated outcomes emerge in organizations when individuals think and act in ways that take others in the organization and their interdependencies into account. We argue that much of the effort to design information technology to support cognition in organizations has not addressed its distributed quality. Such systems have tended to focus either on the individual as an isolated decision maker, or on the group as a producer of a decision or policy statement in common. In distributed cognition, by contrast, the group is a set of autonomous agents who act independently yet recognize that they have interdependencies. To guide the design of information technology, we propose that distributed cognition be viewed as a hermeneutic process of inquiry, emphasizing the importance of individual interpretation and group dialogue. Hermeneutics provides a theory of the interpretive process through which an individual gives meaning to organizational experience. Inquiry systems provide a theory of how a community of inquirers build and test knowledge representations through dialogue. Together, hermeneutics and inquiry systems are used to propose a set of design principles to guide the development of information technology that supports distributed cognition. The design principles we describe in the paper are ownership, easy travel, multiplicity, indeterminacy, emergence and mixed forms. Applications of information technology which embody these design principles would support distributed cognition by assisting individuals in making interpretations of their situation, reflecting on them, and engaging in dialogue about them with others. The objective is to refine their own understanding of the situation and better appreciate the understandings of others, enabling them to better take their interdependencies into account in their individual actions. A project to develop such a system is discussed, along with some implications for research.

Our era is one of increasingly pervasive digital technologies, which penetrate deeply into the very core of the products, services, and operations of many organizations and radically change the nature of product and service innovations. The fundamental properties of digital technology are reprogrammability and data homogenization. Together, they provide an environment of open and flexible affordances that are used in creating innovations characterized by convergence and generativity. An analysis of convergence and generativity observed in innovations with pervasive digital technologies reveals three traits: (1) the importance of digital technology platforms, (2) the emergence of distributed innovations, and (3) the prevalence of combinatorial innovation. Each of the six articles in this special issue relates to one or more of these three traits. In this essay, we explore the organizational research implications of these three digital innovation traits and identify research opportunities for organization science scholars. Examples from the articles in this special issue on organizing for innovation in the digitized world are used to demonstrate the kind of organizational scholarship that can faithfully reflect and inform innovation in a world of pervasive digital technologies.